Marketing StandardsMarketing StandardsHow the O’Brien Marketing Standards portal collects, uses and protects information. Governed by the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This is a plain-English summary, not a substitute for O’Brien’s formal privacy policy.
The portal is operated by Mighty on behalf of the O’Brien Electrical & Plumbing network. Mighty hosts and manages the tool; O’Brien Area Managers use it to support member businesses.
Business details for each member location (name, industry, state, town, staff size and contact people); self-assessment survey responses; marketing performance data drawn from the member’s own connected Google and social accounts; and the goals and visit notes a Area Manager records during coaching visits.
To produce a member’s marketing scorecard, track progress between visits, and set and share goals. Aggregated, de-identified survey levels are also used to show how a member compares with similar peers (by state, industry and staff size). Comparisons are only ever shown for groups large enough that no individual business can be identified from them.
Access is limited to authorised O’Brien Area Managers and administrators, each with an individual account protected by two-factor authentication. A member’s goal summary is emailed to the member contact and the Area Manager. We do not sell personal information or share it for advertising.
Data is held in a managed, access-controlled database with encryption in transit and at rest, row-level access controls, two-factor authentication on every staff login, idle session timeouts, and an audit trail of significant actions.
Members can ask what information is held about their business, request corrections, or ask to be excluded from peer benchmarking, by contacting their O’Brien Area Manager. Completing the self-assessment is voluntary.
Last updated June 2026. For the formal policy or a data request, contact your O’Brien Area Manager.